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Van Dillewijn Group acquires Alflora from Horticoop

09-12-2020

Van Dillewijn Group BV and Horticoop BV have reached an outline agreement for the acquisition of the florist articles supplier Alflora, from 1 January 2021. Van Dillewijn Group sees opportunities to strengthen its position in the international market for packaging, decoration materials and florist articles through the Alflora formula. 

Van Dillewijn Group BV and Horticoop BV have reached an outline agreement for the acquisition of the florist articles supplier Alflora, from 1 January 2021. Van Dillewijn Group sees opportunities to strengthen its position in the international market for packaging, decoration materials and florist articles through the Alflora formula. 

Van Dillewijn Group aims to be the leading business for all players in the horticulture chain, through innovative and sustainable processes and products. With this acquisition, Van Dillewijn Group is further reinforcing its position in a rapidly changing world. 

From the new year, Alflora will continue to operate as an independent division within Van Dillewijn Group. Both formulas, Alflora and Dillewijn Zwapak, will remain active on the market, with physical stores and the online shop.

The sale of its wholesale activities within the floristry sector is part of the strategic transition process for Horticoop, in which the focus will be on international greenhouse horticulture.